Review of Braun SE7281WD - Xpressive! Oooh LaLA!

Posted on 12:07 AM by Elisa







I just bought a new epilator!  The Braun SE7281WD!

In high school, my mother gave me her old Braun and it served me loyally through high school, college, and for several years after that.  But finally, my little white and yellow friend started to have connection problems and epilating was taking the greater part of an hour.

I spent a long time trying to decide which epilator to pick, since my last one lasted so long.  I considered different brands and read various reviews, but in the end I stayed with Braun because it has served me well and had some seriously innovative new features.  So let me go through the features and enumerate why I love them!


1) Wet & Dry Technology:  Translation: you can use it in the shower - it's waterproof!  This is by far the best feature!  We all have more exciting and rewarding things to do than sit around and pull hair out of our legs.  This added functionality not only allows you to epilate during your morning shower, thus saving you time by multitasking, but all the little leg hairs that get yanked out by the root get flushed down the drain as you shower - no messy cleanup!  I've also found that epilating in the shower is more effective because the hairs are wet and almost "sticky" - especially if you use a slightly harsher soap right before epilating to make them more rubbery.  The warm water also seems to loosen the root.  I've found that not only is it more efficient to epilate in the shower, but it's also less painful and I get fewer ingrown hair - probably because the hair is easier to fully remove.

2) Massaging System:  There are small, spikey, freely-spinning wheels on the sides of the epilator that stimulate the skin.  I think the idea here follows the thinking behind some eastern forms of medicine, like acupuncture, where pain is dissipated by providing distractionary (made-up-word) pain to make the source of the pain less intense.  There are actually neurological studies that provide scientific reasoning behind this phenomenon - basically, you're sending various electrical signals throughout your body, which confuses it making the main source of pain less intense.

3)  Fully Washable:  Ok, this is cheating a little, but basically it goes along with feature enhancement #1 - you can wash it now!  Much better for hygiene and preventing any infected ingrown hairs (gross, nasty and uncomfortable).

4)  Pivoting Head:  The pivoting head is another major improvement in ergonomics - it basically enables the Xpressive epilator to glide over your leg and around your knee, ankle area, what have you, without you having to balance in uncomfortable positions or crouch/sit to reach every area at the optimal angle.

5)  Rechargeable Option:  In the fully wet/dry system, you are stuck with getting the rechargeable, rather than corded model.

6)  SmartLight:  Not sure if all the models come with this, but get it - it's so nice to actually see what you're doing!  No need to awkwardly position a lamp and yourself to try to get a view of how your handiwork is progressing.  The light is optimally situated and bright enough to clearly see every hair you are attacking.


All-in-all, I'm very happy with it so far - it gets the job done well and most importantly enables me to epilate when it's most convenient for me - when I'm in the shower!

That said, here are a couple of things I'm concerned about going forward:

Concern 1:  My only concern is that its battery powered and I'm not sure how easy it will be to find a replacement body.  My former Braun epilator unit was wall-powered and I think that's one of the main reasons that it lasted so long.  Of course, it's nearly impossible to make a wall-powered unit that is also classifiable as "water-proof" - so I don't hold that against Braun.  It's just a trade off that you should be aware of. 

Concern 2:  My old Braun epilator has screws on the side to re-tighten the blades.  There is no way to tighten the blades on my new head - the only solution is to purchase new heads.  I'm a little sad that Braun has moved away from long-lasting products that can be easily tuned up and rather, moved towards disposable products.  We really don't need anymore waste in our landfills!

To read more about Braun's Xpressive epilator, visit this link.

I hope you enjoyed my review of the Braun SE7281WD - "Xpressive" epilator!

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